Advertising, Promotions, and Marketing Managers : Occupational Outlook Handbook: : U S Bureau of Labor Statistics
B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages. Marketing Library Explore our collection of resources to help build your business and boost your digital marketing. Reach new customers, send behavior‑based campaigns, and increase engagement with your app. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Marketing managers will continue to be in demand as organizations use marketing campaigns to maintain and expand their market share. These managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers. Marketing managers also develop pricing strategies to help organizations maximize their profits and mark